Website Copy That Works in
English. And in Arabic.

Translation converts text from one language to another while preserving the original meaning. Copywriting is written to persuade, engage, and convert a specific audience. Bilingual copywriting means each language version is written for its own audience — with its own tone, cultural references, keyword strategy, and conversion logic. A translated page and a written page produce very different results for a UAE business.

We deliver Arabic copy in an editable Word file structured for right-to-left reading, along with a set of RTL layout notes your developer or web team can follow. We do not build websites or implement copy directly into a CMS — but we ensure the handoff is clear enough that implementation is straightforward. If your developer has specific format requirements, let us know at the start and we will accommodate them.

We write in Modern Standard Arabic (MSA) by default, which is the appropriate register for professional business communication across the GCC — understood and respected by audiences in the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait, and Oman. If your business specifically requires Gulf dialect (Khaleeji) for a consumer-facing or social media context, we can discuss this at the scoping stage.

Yes. English and Arabic search behaviour in the UAE is distinct — users search with different terms, different intent phrasing, and different competitor landscapes. We research keywords independently for each language and integrate them naturally into headings, body copy, and meta tags for both versions. Sharing the same keyword strategy across both languages is a common mistake that limits Arabic search visibility.

Standard delivery is 7 business days from the date we receive your confirmed brief and project details. Larger projects of 11 or more pages may require 10 to 14 business days. Rush delivery options are available for urgent deadlines — confirm your timeline on WhatsApp and we will advise on feasibility. Revision rounds are completed within 48 hours of receiving your feedback.

We need your page list, your target audience, your core services or products, any existing website or brand assets, and the tone you want to project — formal, approachable, or sector-specific. If you have a competitor whose website you admire or want to differentiate from, that is useful context too. We ask these questions during the WhatsApp scope call and guide you through the brief if needed.

Yes. A significant portion of our projects are rewrites of existing pages rather than new websites. Share your current URLs and we will audit the existing copy before writing begins — identifying what is underperforming, what can be retained, and what needs to be rebuilt from scratch. Rewrite projects follow the same process and pricing structure as new copy projects.