How to Use Threads for Business: A New Trend in Social Media Conversations

In 2025, digital audiences crave real conversations, not curated content. That’s why Meta’s newest platform, Threads, is taking over the social media landscape — offering brands a chance to connect authentically without the noise of traditional advertising.

For UAE businesses, Threads presents a golden opportunity to build trust, community, and personality in a market that values transparency and engagement.

In this guide, you’ll learn how to use Threads strategically for business — from setting up your profile to building meaningful conversations that grow your brand in Dubai and across the GCC.

1. What Is Threads — and Why It’s Perfect for UAE Businesses

Launched by Meta as a conversational alternative to Twitter (X), Threads integrates directly with Instagram, allowing seamless cross-posting and audience sharing.

Key features that benefit SMEs:

• Instant connection with your Instagram followers.
• Text-based posts (up to 500 characters) with optional images or videos.
• Replies and discussions that boost organic visibility.
• No hashtags or SEO clutter — pure conversation.
• A relaxed tone that encourages brand personality.

💬 Think of Threads as the “coffee chat” side of your business — where your brand speaks, listens, and connects in real time.

2. Why Threads Is Trending Among UAE Marketers

UAE audiences are tech-savvy and early adopters of social media innovation. Threads fits perfectly into Dubai’s fast-evolving digital ecosystem because it encourages:

• Authenticity: No filters, just direct engagement.
• Community building: Businesses can engage fans, clients, and partners organically.
• Cross-platform synergy: Posts can be shared instantly to Instagram Stories.
• Trend leadership: Early adoption signals innovation — a big plus in the UAE’s competitive markets.

🌍 According to ArabianBusiness.com, UAE brands adopting Threads early are seeing up to 35% higher engagement compared to traditional post formats.

3. Setting Up Your Threads Business Profile

If your company already has an Instagram account, setting up Threads takes less than 2 minutes.

Steps to launch:

1. Download the Threads app from Meta.
2. Log in using your existing Instagram credentials.
3. Import your profile photo, bio, and link automatically.
4. Adjust tone and language — professional but conversational.
5. Add your website link (e.g., www.labeeb.ae).

✅ Pro tip: Keep your bio simple and purpose-driven:
“Helping UAE businesses grow through branding, design, and digital storytelling.”

4. Crafting Content That Works on Threads

Threads is not about selling — it’s about starting conversations.

What to post as a UAE business:

• Short thoughts: Share industry insights or motivational reflections.
• Q&A sessions: Ask your audience about their challenges.
• Behind-the-scenes updates: Introduce your team or workflow.
• Quick tips: One-liners that offer value (“3 tips to boost engagement this week”).
• Announcements: New product or service launches — but conversationally.
• Community shout-outs: Engage other UAE businesses or clients.

💡 Example: “We just helped a Dubai startup double engagement through bilingual content! Curious how? Let’s talk content planning 👇”

5. Finding Your Brand Voice on Threads

Threads is informal, so drop the corporate tone — but stay consistent with your brand personality.

Tone examples for UAE brands:

• A consulting firm: clear, confident, and supportive.
• A restaurant: friendly, descriptive, and visual.
• A design agency: witty, creative, and concise.

Balance personality + professionalism to keep your brand approachable yet credible.

✨ Think: conversational LinkedIn meets friendly Instagram captions.

6. Engage Your Audience Through Conversations, Not Campaigns

Unlike Instagram, Threads doesn’t thrive on visuals — it thrives on dialogue.

Engagement tips:

• Reply to every comment or mention.
• Ask open-ended questions (“What’s your favorite Dubai café for meetings?”).
• Share customer testimonials as mini stories.
• Collaborate with other SMEs by tagging or quoting their Threads posts.

👉 Internal link: Social Media Management Services

🤝 Engagement on Threads is human — not transactional. That’s where real brand loyalty begins.

7. Bilingual Communication: The UAE Edge

Dubai’s multicultural environment makes bilingual communication essential.
Even in short-form posts, mix Arabic and English to connect with a wider audience.

Example:
“Big ideas start with small conversations 💬 / الأفكار الكبيرة تبدأ من محادثات صغيرة 💬”

Tips:

• Use Arabic phrases naturally, not just for translation.
• Maintain readability with standard Arabic (الفصحى).
• Alternate post languages daily for variety.

🌐 Bilingual posts on Threads show 20% higher engagement across UAE-based users.

8. Integrate Threads with Instagram for Maximum Reach

Threads works best when paired with Instagram’s reach and visuals.

Cross-platform strategy:

• Share your top Threads posts as Instagram Stories or Reels captions.
• Link Threads discussions in Instagram bios or post comments.
• Use Instagram to drive users to Threads: “Join the conversation on Threads!”
• Maintain the same branding (colors, tone, visuals).

This dual-platform approach creates a full funnel: awareness on Instagram → conversation on Threads → conversion on website.

9. Measure Engagement and Growth on Threads

While Threads analytics are still developing, you can manually track success using:

• Replies per post (conversation depth)
• Follower growth
• Website traffic (via bio link tracking)
• Cross-platform engagement (Threads-to-Instagram interaction)

Labeeb.ae offers full social media content analysis across Instagram, Threads, and LinkedIn to help SMEs refine engagement strategy.

👉 Business & Branding Services

10. Why Early Adoption of Threads Matters in the UAE

Being among the first businesses to build presence on Threads positions your brand as digitally forward and community-focused.

Advantages of joining early:

• Stand out before the platform becomes saturated.
• Gain organic followers faster with lower competition.
• Establish authority in your niche (e.g., branding, F&B, real estate).
• Strengthen relationships with tech-savvy Emirati audiences.

🚀 Early adopters always win visibility — Threads is the next space for building trust-driven communities.

11. Why Partner with Labeeb.ae for Threads Strategy

Labeeb Writing & Designs helps UAE businesses adapt to every social media evolution — including Threads.

Our services include:

• Brand voice development for Threads.
• Bilingual content writing (Arabic + English).
• Visual post design templates.
• Monthly content planning and analysis.
• Integration with Instagram and LinkedIn marketing.

We help your business sound real, human, and culturally relevant — across every post.

📞 Build your Threads strategy today: www.labeeb.ae/business-and-branding

Conclusion

Threads isn’t just a trend — it’s a shift in how brands communicate. For UAE businesses, it’s the perfect space to humanize your voice, foster authentic relationships, and lead conversations that build long-term trust.

Start with purpose, speak with authenticity, and let your audience see the real people behind your brand.

With Labeeb.ae as your creative partner, you can turn Threads into a powerful extension of your digital strategy — one conversation at a time.

FAQs

1. Is Threads suitable for all types of businesses?
Yes — from cafés and startups to consultancies and agencies, Threads can help every brand showcase authenticity and connect directly with clients.

2. How often should businesses post on Threads?
3–5 times per week is ideal for staying visible without overposting.

3. Should Threads replace Instagram or LinkedIn?
No. It complements them by offering a conversational layer for engagement.

4. Can Labeeb.ae help manage Threads content?
Absolutely — we create bilingual Threads strategies and integrate them with your existing Instagram and LinkedIn campaigns.

ملخص باللغة العربية (Arabic Summary)

تعد منصة Threads من أحدث اتجاهات وسائل التواصل الاجتماعي، وتمنح الشركات في الإمارات فرصة لبناء حوارات حقيقية مع الجمهور. من خلال أسلوب تفاعلي وبسيط، يمكن للعلامات التجارية تعزيز الثقة والوعي بالعلامة التجارية. يقدم فريق Labeeb.ae خدمات متخصصة لكتابة المحتوى ثنائي اللغة، وتصميم المنشورات، وإدارة استراتيجيات Threads لتمكين الشركات من التواصل بشكل أكثر أصالة وفعالية في السوق الإماراتي.